Digipack finished product

Magazine Advert: 2nd draft

My next draft addressed the issues raised from my audience feedback.

I chose to also include the Digipack/album cover on the advert as through my research I found that commonly music adverts contained an image of the album cover, so I chose to conform to this convention, which also gave the advert a more professional air.

Plus it was important to include some indication of what product was being advertised so that it was clear to the consumer reading the text!

Part of the feedback I recieved on this draft is that it looked quite flat, due to the very clean and ordered look it had. It was suggested to make the indent in the bottom right more vertical for example in this advert.

also to give more contrast to the piece as a whole, I chose to include a black gradient along the bottom of the advert, as seen in the example above. this would also allow the white text of the advert to stand out from the background photograph.

Magazine Advert: 1st draft Audience feedback

From my research, I found magazine adverts tended to focus on the main singer, a convention often seen in all aspects of  creating the image of a band.

However I chose to challenge the usual convention of showing the entire band and elected to go purely with just the singer, as I felt it was more representative of the style and image I was creating for the band.

The feedback I got from this was that first the colouration of the whole advert was too washed out, as in the video the colours appeared too washed out, this will be a simple fix of increasing the contrast of the video

Also suggested was to include a release date and more information about the album, from looking at real media texts I opted to  include a banner near the bottom with details about the album, as seen in the "The Dirty Youth" magazine advert, this would require me to move the web address and record label logo as well

Magazine Advert: Creating the advert

I chose to have the magazine advert focus on the main singer of the band as I wanted to reinforce the almost lonely image and idea I had already created for the band.


This was the image I chose to use as I felt it had the best framing
of all the images, I also liked how the model was framed up against
the clouds, creating a split in the image.

 

Whilst very similar to the first I felt the split created by the clouds was
not as prominent as before, Also the tilt in this photo was far too
steep which reduced the impact of the shot, as it felt more
 unprofessional.

Whilst my model was far more centred in this shot I felt it didn't have
the feeling of the others, the low angle was too steep becoming
more of a worms eye which gave my model far too much headroom.

Also when capturing photographs for the advert I attempted to get shots of this kind, but from a reflection in a puddle, however in the end I chose to go with the normal low angle shot as I felt it complied more with the image I had created for the band.




This would have been the image I would have used had i chosen
to use the reflection idea, however unless there was a large
amount of refraction on the surface it wasn't clear it was a reflection
and it was extrememly difficuly to see my model when that happened. 

here is an example of what I meant by unable to see the model, also for
my model to be the correct way up, I had to flip the image which made
non-reflected image appear upside down, which was not an effect
I wanted

Music Video: 3rd video shoot

On this final shooting weekend, I captured the footage of the hill scene, this was the complete performance part of the video with the entire band performing with equipment,

The shoot itself went reasonably well, I managed to capture all the required shots. Unfortunately however some of the shots cam out overexposed due to having to manually adjust the exposure for some shots, and forgetting to reset it.

I had some trouble acquiring a drum kit for this shoot, only locating one about an hour before the shoot, the first kit we planned on using was unavailable as, on the day I was told, someone else had it, and I unfortunately couldn't get hold of that person. luckily the bassist of the band had a brother who allowed us to borrow his.

Second Shooting Session

Originally I planned to film on Tuesday 11th, but although I had said to meet in one location two of the band members were waiting elsewhere, and the other member had said they were available but weren't so it was postponed to the next Wednesday.

In the end however postponing the filming was beneficial, I managed to get all the footage recorded and as I was filming it began to rain. Luckily we were filming in continuity so throughout the video, the band members will get progressively wetter, which I felt would give an interesting effect and tie in nicely with the conventions of the genre and themes/feel of the song.

First Shooting Weekend

On the Saturday of the weekend I had my first shooting day, the shooting was of the main performance of the band at my first location, the top of the hill. I set up the bands early in the morning so we could get the shots before the sun was too high in the sky. unfortunately though I had got some footage we had to end the filming prematurely as it started raining.

I would have continued but the band members' had expensive equipment which they understandably didn't want getting wet.

The Sunday however was far more fruitful, I managed to get all of the footage filmed at the new location(location 3) with just the singer of the band.