Final Magazine Advert

Magazine Advert: 2nd draft

My next draft addressed the issues raised from my audience feedback.

I chose to also include the Digipack/album cover on the advert as through my research I found that commonly music adverts contained an image of the album cover, so I chose to conform to this convention, which also gave the advert a more professional air.

Plus it was important to include some indication of what product was being advertised so that it was clear to the consumer reading the text!

Part of the feedback I recieved on this draft is that it looked quite flat, due to the very clean and ordered look it had. It was suggested to make the indent in the bottom right more vertical for example in this advert.

also to give more contrast to the piece as a whole, I chose to include a black gradient along the bottom of the advert, as seen in the example above. this would also allow the white text of the advert to stand out from the background photograph.

Magazine Advert: 1st draft Audience feedback

From my research, I found magazine adverts tended to focus on the main singer, a convention often seen in all aspects of  creating the image of a band.

However I chose to challenge the usual convention of showing the entire band and elected to go purely with just the singer, as I felt it was more representative of the style and image I was creating for the band.

The feedback I got from this was that first the colouration of the whole advert was too washed out, as in the video the colours appeared too washed out, this will be a simple fix of increasing the contrast of the video

Also suggested was to include a release date and more information about the album, from looking at real media texts I opted to  include a banner near the bottom with details about the album, as seen in the "The Dirty Youth" magazine advert, this would require me to move the web address and record label logo as well

Magazine Advert: Creating the advert

I chose to have the magazine advert focus on the main singer of the band as I wanted to reinforce the almost lonely image and idea I had already created for the band.


This was the image I chose to use as I felt it had the best framing
of all the images, I also liked how the model was framed up against
the clouds, creating a split in the image.

 

Whilst very similar to the first I felt the split created by the clouds was
not as prominent as before, Also the tilt in this photo was far too
steep which reduced the impact of the shot, as it felt more
 unprofessional.

Whilst my model was far more centred in this shot I felt it didn't have
the feeling of the others, the low angle was too steep becoming
more of a worms eye which gave my model far too much headroom.

Also when capturing photographs for the advert I attempted to get shots of this kind, but from a reflection in a puddle, however in the end I chose to go with the normal low angle shot as I felt it complied more with the image I had created for the band.




This would have been the image I would have used had i chosen
to use the reflection idea, however unless there was a large
amount of refraction on the surface it wasn't clear it was a reflection
and it was extrememly difficuly to see my model when that happened. 

here is an example of what I meant by unable to see the model, also for
my model to be the correct way up, I had to flip the image which made
non-reflected image appear upside down, which was not an effect
I wanted

Magazine Advert: Continued Research

Whilst looking at the various magazines I started thinking of the various elements the advert would need to include, for the final magazine advert I want it to be quite simplistic, which fits the style created with the digipack and music video.

I knew I would have to include the band name and album name, perhaps the name of the song "bad dreams" which the music video is for.
Also the name and logo of the record company would be needed.
I chose to include a quote as well, from a well known music magazine such a nme, or kerrang as it is more appropriate to my genre.

Magazine Advert: Research and Planning

When planning my magazine advert I looked back at the images and ideas I had gathered for the digipack and the music video, I needed to make sure the advert had the same look as the digipack and music video in order to maintain a consistent image for the band.

We had been provided with a number of magazine adverts, I picked out a couple which I felt matched the genre of the band, and also matched the kind of look I am trying to create.

Also within these adverts though were a couple which whilst they didn't quite fit the image I was attempting to create, they included ideas which I thought could work well.

For example, in these two images I liked how they had the singer at the forefront thus conforming to genre conventions, but still pictures the entire band instead of relying on just a single band member(the singer).

From this preliminary research my thoughts were to have the majority of the advert be a photograph of the band. such as with the "The Dirty Youth" example.

Font wise for the magazine advert I chose to use the same font as on my digipack, this would keep a level of consistency across all the products, the same would go for the colours and other aspects of mise-en-scene, such as costume. in order to keep to the product and image I have created for the band.